The factors influencing motorists' patronage of the different brands of petrol in Singapore.

• Main Authors: Phua, Cheow Loon., Yeow, See Hoe.
• Other Authors: Hooi, Den Huan
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/20149
• Institution: Nanyang Technological University

Motorists in Singapore have a range of brands of petrol to choose from, and there is intense competition among the oil companies for market share. Hence, there is a need to have a thorough understanding of the factors affecting motorists' patronage of the different brands of petrol. As petrol i...