Discovering the community: a case study of an online parenting network.
The domestication and integration of the Internet into the daily lives of people have resulted in a proliferation of virtual communities. The study used a longitudinal frame and a triangulation approach to understand the process of virtual community development in an Asian parenting community. The c...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/2020 |
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| Institution: | Nanyang Technological University |
| Summary: | The domestication and integration of the Internet into the daily lives of people have resulted in a proliferation of virtual communities. The study used a longitudinal frame and a triangulation approach to understand the process of virtual community development in an Asian parenting community. The core technique is a form of textual analysis called semantic network analysis conducted on the message headers in the community discourse. The second is a general online survey of members’ attitudes, while the last involves intensive interviews with selected members and moderators. |
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