Study of entry strategy into Indochina by a Latin American market leader.

• Main Authors: Guzman, Eugenio J. Reyes., Tarnin Thamrin.
• Other Authors: Toh, Thian Ser
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::General::Economic and business aspects
• Online Access: http://hdl.handle.net/10356/20200
• Institution: Nanyang Technological University

This study examined some of the critical factors that might influence the choice of an entry strategy into the cement market in Indochina by a Latin American market leader. The study looked at the country-specific factors, such as the existing and potential market size, the political risk of the hos...