Study of entry strategy into Indochina by a Latin American market leader.
This study examined some of the critical factors that might influence the choice of an entry strategy into the cement market in Indochina by a Latin American market leader. The study looked at the country-specific factors, such as the existing and potential market size, the political risk of the hos...
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Main Authors: | Guzman, Eugenio J. Reyes., Tarnin Thamrin. |
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Other Authors: | Toh, Thian Ser |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2009
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/20200 |
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Institution: | Nanyang Technological University |
Language: | English |
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