Determinants of industrial pricing strategies in the Singapore context.

The purpose of this study is to examine the industrial pricing process in Singapore. Particularly, investigations were carried out on the main pricing strategies used by industrial firms and the factors that determine or influence the choice of these main pricing strategies. Additionally, the result...

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Bibliographic Details
Main Author: Chia, Jazzlyn Ai Li.
Other Authors: Noble, Peter
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/20265
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Institution: Nanyang Technological University
Language: English
Description
Summary:The purpose of this study is to examine the industrial pricing process in Singapore. Particularly, investigations were carried out on the main pricing strategies used by industrial firms and the factors that determine or influence the choice of these main pricing strategies. Additionally, the results of the local study were compared to a similar one conducted in the United States.