Determinants of industrial pricing strategies in the Singapore context.
The purpose of this study is to examine the industrial pricing process in Singapore. Particularly, investigations were carried out on the main pricing strategies used by industrial firms and the factors that determine or influence the choice of these main pricing strategies. Additionally, the result...
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2009
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| Online Access: | http://hdl.handle.net/10356/20265 |
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sg-ntu-dr.10356-202652024-01-12T10:16:44Z Determinants of industrial pricing strategies in the Singapore context. Chia, Jazzlyn Ai Li. Noble, Peter Nanyang Business School DRNTU::Business::Marketing::Pricing The purpose of this study is to examine the industrial pricing process in Singapore. Particularly, investigations were carried out on the main pricing strategies used by industrial firms and the factors that determine or influence the choice of these main pricing strategies. Additionally, the results of the local study were compared to a similar one conducted in the United States. Master of Business 2009-12-14T09:13:53Z 2009-12-14T09:13:53Z 1997 1997 Thesis http://hdl.handle.net/10356/20265 en NANYANG TECHNOLOGICAL UNIVERSITY 205 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Marketing::Pricing |
| spellingShingle |
DRNTU::Business::Marketing::Pricing Chia, Jazzlyn Ai Li. Determinants of industrial pricing strategies in the Singapore context. |
| description |
The purpose of this study is to examine the industrial pricing process in Singapore. Particularly, investigations were carried out on the main pricing strategies used by industrial firms and the factors that determine or influence the choice of these main pricing strategies. Additionally, the results of the local study were compared to a similar one conducted in the United States. |
| author2 |
Noble, Peter |
| author_facet |
Noble, Peter Chia, Jazzlyn Ai Li. |
| format |
Theses and Dissertations |
| author |
Chia, Jazzlyn Ai Li. |
| author_sort |
Chia, Jazzlyn Ai Li. |
| title |
Determinants of industrial pricing strategies in the Singapore context. |
| title_short |
Determinants of industrial pricing strategies in the Singapore context. |
| title_full |
Determinants of industrial pricing strategies in the Singapore context. |
| title_fullStr |
Determinants of industrial pricing strategies in the Singapore context. |
| title_full_unstemmed |
Determinants of industrial pricing strategies in the Singapore context. |
| title_sort |
determinants of industrial pricing strategies in the singapore context. |
| publishDate |
2009 |
| url |
http://hdl.handle.net/10356/20265 |
| _version_ |
1789483002304135168 |