The use of internet as a strategic tool to disseminate local bank information
This research set out to study the potential of Internet as a strategic tool to disseminate local bank information. The local banks' web sites evaluated were those of DBS, OCBC, OUB and UOB. A questionnaire was used to conduct a survey on 95 respondents. The questionnaire was administered to a...
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Main Author: | Wong, Choy Pheng. |
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Other Authors: | Harvey, Ross |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2009
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/20472 |
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Institution: | Nanyang Technological University |
Language: | English |
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