Examining the effectiveness of using IMC for a drama school in Singapore : a case study of the IMC campaign of artistic expressions.
Artistic Expressions (AE) was set up in December 2003. Being heard in a cluttered marketplace is one of the major obstacles most firms face. AE had to adopt a systematic approach to compete in the marketplace. In the face of sophisticated and cluttered market conditions, AE needed to strategise and...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2010
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| Online Access: | http://hdl.handle.net/10356/20829 |
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| Institution: | Nanyang Technological University |
| Language: | English |