Exploring the perceptions & practices of brand management in the local television broadcast industry.

This study explores the perceptions and practices of brand management in the local television broadcast industry from the different players, namely local and foreign broadcast, branding consultants and the audience.

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Bibliographic Details
Main Author:	Chua, Stella Seoh Hoon.
Other Authors:	Lee, Chun Wah
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Mass media::Broadcasting::TV DRNTU::Business::Industries and labor DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/2113
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-2113
record_format	dspace
spelling	sg-ntu-dr.10356-21132019-12-10T13:03:05Z Exploring the perceptions & practices of brand management in the local television broadcast industry. Chua, Stella Seoh Hoon. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Broadcasting::TV DRNTU::Business::Industries and labor DRNTU::Business::Advertising This study explores the perceptions and practices of brand management in the local television broadcast industry from the different players, namely local and foreign broadcast, branding consultants and the audience. Master of Communication Studies 2008-09-10T08:39:28Z 2008-09-10T08:39:28Z 2002 2002 Thesis http://hdl.handle.net/10356/2113 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Mass media::Broadcasting::TV DRNTU::Business::Industries and labor DRNTU::Business::Advertising
spellingShingle	DRNTU::Social sciences::Mass media::Broadcasting::TV DRNTU::Business::Industries and labor DRNTU::Business::Advertising Chua, Stella Seoh Hoon. Exploring the perceptions & practices of brand management in the local television broadcast industry.
description	This study explores the perceptions and practices of brand management in the local television broadcast industry from the different players, namely local and foreign broadcast, branding consultants and the audience.
author2	Lee, Chun Wah
author_facet	Lee, Chun Wah Chua, Stella Seoh Hoon.
format	Theses and Dissertations
author	Chua, Stella Seoh Hoon.
author_sort	Chua, Stella Seoh Hoon.
title	Exploring the perceptions & practices of brand management in the local television broadcast industry.
title_short	Exploring the perceptions & practices of brand management in the local television broadcast industry.
title_full	Exploring the perceptions & practices of brand management in the local television broadcast industry.
title_fullStr	Exploring the perceptions & practices of brand management in the local television broadcast industry.
title_full_unstemmed	Exploring the perceptions & practices of brand management in the local television broadcast industry.
title_sort	exploring the perceptions & practices of brand management in the local television broadcast industry.
publishDate	2008
url	http://hdl.handle.net/10356/2113
_version_	1681046757961629696

Exploring the perceptions & practices of brand management in the local television broadcast industry.

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