Exploring the perceptions & practices of brand management in the local television broadcast industry.
This study explores the perceptions and practices of brand management in the local television broadcast industry from the different players, namely local and foreign broadcast, branding consultants and the audience.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/2113 |
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| Institution: | Nanyang Technological University |