Internet international marketing in the tourism industry : strategies for the survival of travel agents in Singapore

• Main Authors: Zeng, Jared Qiyang, Ng, Jacqueline Teng Hong, Sheam, Jolene Qiao Shi
• Other Authors: Ian McGovern
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/21223
• Institution: Nanyang Technological University

This paper recognizes the weakening power of the Singapore travel agents given the increasing penetration of the internet – where travel agents can be bypassed easily causing the shift in power to consumers. Thus, there is an increasing need for travel agents to strategize to retain and increase the...