Revenue management of the Singapore spa industry.

• Main Authors: Gwee, Xin Lin., Ow, Ling Xiu., Phua, Tat Hua.
• Other Authors: Li Zhi-Feng, Michael
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/21224
• Institution: Nanyang Technological University

Despite the extensive research on revenue management undertaken in the airline and hospitality industries, literature on revenue management in spa industry remains relatively scarce. The imperative of this paper is thus to bridge this gap in context of the Singapore spa industry, and more importantl...