An analysis of the travel agency industry in Singapore based on porter's model.
Objectives In this study, the travel agency industry in Singapore is analysed using Michael Porter's Industry Analysis Model with a view to: a) evaluate the structure and attractiveness of the industry; b) review actual examples of how the industry structure and the competitive forces impact on...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/20267 |
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| Institution: | Nanyang Technological University |
| Language: | English |