Effects of thumbnail sizes on downstream consumer behavior.

• Main Authors: Ng, Zhen Hui., Seet, Aileen Su Hua., Ng, Zhen Zhou.
• Other Authors: Lam Shun Yin
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/21229
• Institution: Nanyang Technological University

Downstream outcomes consist of various components that are directly or indirectly affected by the layout of website such as size of thumbnails. This report consists of two studies which will explore and investigate the relationships between these factors. The first study examines the impact of diffe...