Effects of thumbnail sizes on downstream consumer behavior.

• المؤلفون الرئيسيون: Ng, Zhen Hui., Seet, Aileen Su Hua., Ng, Zhen Zhou.
• مؤلفون آخرون: Lam Shun Yin
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/21229

Downstream outcomes consist of various components that are directly or indirectly affected by the layout of website such as size of thumbnails. This report consists of two studies which will explore and investigate the relationships between these factors. The first study examines the impact of diffe...