Business development factors for serviced apartments on beach resorts : a case of Pattaya beach

• Main Authors: Loy, Nicole Chai Yun, Kuang, Qiuting, Neo, Fu Qiang
• Other Authors: Russell Arthur Smith
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/21235
• Institution: Nanyang Technological University

Serviced apartments are becoming prominent forms of accommodation as a result of the change in travellers’ lifestyles and preferences. While serviced apartments are now a common feature in cities in Asia, more are surfacing on beach resorts. This paper discusses the business development factors whic...