Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans.

This study aims to investigate the significance of the iPhone among Millennials in Singapore. I attempt to study the interaction between individuals and their iPhones and in particular the kinds of meanings and values that individuals place upon the iPhone, which affected their justifications in the...

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Bibliographic Details
Main Author:	Tan, Bishi.
Other Authors:	School of Humanities and Social Sciences
Format:	Final Year Project
Language:	English
Published:	2010
Subjects:	DRNTU::Social sciences::Sociology::Social influence DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/22660
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Institution:	Nanyang Technological University
Language:	English

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spelling	sg-ntu-dr.10356-226602019-12-10T12:41:48Z Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans. Tan, Bishi. School of Humanities and Social Sciences Patrick Williams DRNTU::Social sciences::Sociology::Social influence DRNTU::Business::Marketing::Consumer behavior This study aims to investigate the significance of the iPhone among Millennials in Singapore. I attempt to study the interaction between individuals and their iPhones and in particular the kinds of meanings and values that individuals place upon the iPhone, which affected their justifications in the purchase of the iPhone. I found the influence of personal networks to be a key factor in providing information for respondents, leading to eventual ownership of the iPhone, and various reasoning for iPhone purchases by young Singaporeans to be determinative of their consumer behaviour. Bachelor of Arts 2010-04-01T03:26:00Z 2010-04-01T03:26:00Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/22660 en Nanyang Technological University 32 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
language	English
topic	DRNTU::Social sciences::Sociology::Social influence DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Social sciences::Sociology::Social influence DRNTU::Business::Marketing::Consumer behavior Tan, Bishi. Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans.
description	This study aims to investigate the significance of the iPhone among Millennials in Singapore. I attempt to study the interaction between individuals and their iPhones and in particular the kinds of meanings and values that individuals place upon the iPhone, which affected their justifications in the purchase of the iPhone. I found the influence of personal networks to be a key factor in providing information for respondents, leading to eventual ownership of the iPhone, and various reasoning for iPhone purchases by young Singaporeans to be determinative of their consumer behaviour.
author2	School of Humanities and Social Sciences
author_facet	School of Humanities and Social Sciences Tan, Bishi.
format	Final Year Project
author	Tan, Bishi.
author_sort	Tan, Bishi.
title	Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans.
title_short	Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans.
title_full	Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans.
title_fullStr	Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans.
title_full_unstemmed	Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans.
title_sort	millennials and the iphone : a study of the consumer behaviour of young singaporeans.
publishDate	2010
url	http://hdl.handle.net/10356/22660
_version_	1681036142213857280

Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans.

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