Earnings conference calls : objectivity and management of impressions by Microsoft and Apple.

• Main Authors: Choy, Hsiu Szen., Lam, Vivienne Xiujin., Lin, Sheau Chyn.
• Other Authors: Wee Wei Ling, Constance
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Public relations::Corporate communication
• Online Access: http://hdl.handle.net/10356/22666
• Institution: Nanyang Technological University

This is a detailed study of linguistic choices in earnings conference call based on a case study of two companies: Microsoft Corporation and Apple Incorporation. The underlying purpose was to study the impact of linguistic strategies for expression of their respective corporate performance and manag...