Communication at Microsoft Services Asia (B)

• Main Author: ANG, Jovina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Communication; Employee Engagement; Change Management; Leadership; Microsoft; Asia; Business Administration, Management, and Operations; Business and Corporate Communications; Human Resources Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/23; https://cmp.smu.edu.sg/case/1991
• Institution: Singapore Management University

Case B follows Case A where Cassandra Lee, the director of marketing communications of Microsoft Services Asia was tasked to develop a plan to address employee morale and engagement. In this case the primary issue centres on how a leader can take an organisation to the next level by setting a big, b...