Communication at Microsoft Services Asia (B)

Communication at Microsoft Services Asia (B)

Case B follows Case A where Cassandra Lee, the director of marketing communications of Microsoft Services Asia was tasked to develop a plan to address employee morale and engagement. In this case the primary issue centres on how a leader can take an organisation to the next level by setting a big, b...

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Bibliographic Details
Main Author: ANG, Jovina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Communication
Employee Engagement
Change Management
Leadership
Microsoft
Asia
Business Administration, Management, and Operations
Business and Corporate Communications
Human Resources Management
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/23
https://cmp.smu.edu.sg/case/1991
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Institution: Singapore Management University
Language: English
Description
Summary:Case B follows Case A where Cassandra Lee, the director of marketing communications of Microsoft Services Asia was tasked to develop a plan to address employee morale and engagement. In this case the primary issue centres on how a leader can take an organisation to the next level by setting a big, bold and aspirational goal. This case encourages discussion not only on the importance of clearly communicating the goal to every employee, but also that strategies and initiatives have to be put in place to focus employees to shoot collectively for a common and significant goal.

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