The Bobo in Singapore : a taste culture.

• Main Author: Koh, Bao Yue.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Sociology::Culture
• Online Access: http://hdl.handle.net/10356/22671
• Institution: Nanyang Technological University

Using David Brooks’s (2000) concept of the Bourgeois Bohemian (Bobo), this paper explores the extent that such a group exists in Singapore, and the ways in which this group can be characterized. By analyzing the worldviews, consumption habits and lifestyles of respondents, this paper investigates th...