Cultivation of the ideal body : how advertisements affect women and their body perceptions

A woman's idea of a perfect body shape is the result of the interplay of several factors which eventually contributes to the cultivation of an idealized concept on the image of her body. With the recent rising trends of women joining fitness clubs membership, I am keen to discover if social...

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Bibliographic Details
Main Author: Lam, Racheal Lai Yee
Other Authors: Caroline Pluss
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/35513
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Institution: Nanyang Technological University
Language: English