Cultivation of the ideal body : how advertisements affect women and their body perceptions

• Main Author: Lam, Racheal Lai Yee
• Other Authors: Caroline Pluss
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Sociology::Family, marriage and women
• Online Access: http://hdl.handle.net/10356/35513
• Institution: Nanyang Technological University

A woman's idea of a perfect body shape is the result of the interplay of several factors which eventually contributes to the cultivation of an idealized concept on the image of her body. With the recent rising trends of women joining fitness clubs membership, I am keen to discover if social...