The effects of online brand trust on e-satisfaction in low-cost carriers : a Singapore context.

• المؤلفون الرئيسيون: Tan, Melvin Wei Yang., Koh, Lay Ling., Wong, Ivy Su Yen.
• مؤلفون آخرون: Hooi Den Huan
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Marketing::Internet
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/35537

The low-cost carrier (LCC) or budget airlines industry in Singapore has seen a dramatic increase in demand for its services from both leisure and business travelers. The purpose of this research is to explore the importance of online brand trust for the local LCC industry and its consequences, speci...