A parsimonious model to achieve high customer retention in Singapore’s highly competitive takeaway food business sector.

Takeaway food is gaining popularity, especially in a fast-paced modern society such as Singapore. Many new takeaway food businesses have emerged, but few have managed to survive long in this competitive sector. Our research revealed that with a huge amount of choices available to the consumer, custo...

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Bibliographic Details
Main Authors: Leong, Wei Jie., Lim, Ai Jia., Tan, Tricia Christabel Zhao Xuan.
Other Authors: Choo Wee Ee Clive
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/35540
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Institution: Nanyang Technological University
Language: English