A parsimonious model to achieve high customer retention in Singapore’s highly competitive takeaway food business sector.

• Main Authors: Leong, Wei Jie., Lim, Ai Jia., Tan, Tricia Christabel Zhao Xuan.
• Other Authors: Choo Wee Ee Clive
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/35540
• Institution: Nanyang Technological University

Takeaway food is gaining popularity, especially in a fast-paced modern society such as Singapore. Many new takeaway food businesses have emerged, but few have managed to survive long in this competitive sector. Our research revealed that with a huge amount of choices available to the consumer, custo...