Luxury fashion marketing during the recession : a case study approach

• Main Authors: Wang, Ethan Hui Teng, Lee, Charmaine Yun Hua, Mohamad Shah Adil Sairi
• Other Authors: Ng Sok Ling, Sharon
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/35545
• Institution: Nanyang Technological University

The face of the luxury fashion industry has certainly changed through the current period of the recession. The luxury fashion consumer has certainly evolved after undergoing the effects of the recession. Consumer values have changed and consumers have adopted a more value-seeking approach in shoppin...