Factors affecting consumers’ attitude towards online shopping

• Main Authors: Ng, Jill Siok Ching, Ng, Emily Li Ming, Jiang, Xingyue
• Other Authors: Chen Yee Fong, Geraldine
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/35555
• Institution: Nanyang Technological University

The purpose of this paper is to apply the technology acceptance model (TAM) to examine factors that may influence consumer attitude towards online shopping and in turn,consumer purchase intention. The uses and gratifications theory is also applied to provide a psychological perspective to the resear...