Promoting Sichuan's tourism industry through e-commerce : a case study on Jiuzhaigou internet international travel agent.
78 p.
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2010
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| Online Access: | http://hdl.handle.net/10356/35905 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-359052024-01-12T10:08:48Z Promoting Sichuan's tourism industry through e-commerce : a case study on Jiuzhaigou internet international travel agent. Lim, Ivan Whee Boon. Yap, Pey Herng. Lu, Angela Lu. Yu, Stevenson Que. Chong Beng Soon Nanyang Business School DRNTU::Social sciences::Economic development::China DRNTU::Social sciences::Recreation 78 p. We analyzed the distribution models prevalent in China's tourism industry, and noted a very fragmented travel agency market. Due to this localization, China has an additional distribution layer, as opposed to typical distribution models in use at countries such as the United States and Europe, which serve as a jobber or intermediary between suppliers and travellers. Master of Business Administration 2010-04-23T02:07:43Z 2010-04-23T02:07:43Z 2006 2006 Thesis http://hdl.handle.net/10356/35905 application/pdf |
| institution |
Nanyang Technological University |
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NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Social sciences::Economic development::China DRNTU::Social sciences::Recreation |
| spellingShingle |
DRNTU::Social sciences::Economic development::China DRNTU::Social sciences::Recreation Lim, Ivan Whee Boon. Yap, Pey Herng. Lu, Angela Lu. Yu, Stevenson Que. Promoting Sichuan's tourism industry through e-commerce : a case study on Jiuzhaigou internet international travel agent. |
| description |
78 p. |
| author2 |
Chong Beng Soon |
| author_facet |
Chong Beng Soon Lim, Ivan Whee Boon. Yap, Pey Herng. Lu, Angela Lu. Yu, Stevenson Que. |
| format |
Theses and Dissertations |
| author |
Lim, Ivan Whee Boon. Yap, Pey Herng. Lu, Angela Lu. Yu, Stevenson Que. |
| author_sort |
Lim, Ivan Whee Boon. |
| title |
Promoting Sichuan's tourism industry through e-commerce : a case study on Jiuzhaigou internet international travel agent. |
| title_short |
Promoting Sichuan's tourism industry through e-commerce : a case study on Jiuzhaigou internet international travel agent. |
| title_full |
Promoting Sichuan's tourism industry through e-commerce : a case study on Jiuzhaigou internet international travel agent. |
| title_fullStr |
Promoting Sichuan's tourism industry through e-commerce : a case study on Jiuzhaigou internet international travel agent. |
| title_full_unstemmed |
Promoting Sichuan's tourism industry through e-commerce : a case study on Jiuzhaigou internet international travel agent. |
| title_sort |
promoting sichuan's tourism industry through e-commerce : a case study on jiuzhaigou internet international travel agent. |
| publishDate |
2010 |
| url |
http://hdl.handle.net/10356/35905 |
| _version_ |
1789482878668636160 |