Tourism marketing for Guangxi : using branding to attract Singapore travelers.

103 p.

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Bibliographic Details
Main Authors:	Seak, Elsie Siew Kim., Soon, Jacqueline Sio Hwee., Tan, Ellen Shew Yen., Tan, Gertrude Yam Hua.
Other Authors:	Ian McGovern
Format:	Theses and Dissertations
Published:	2010
Subjects:	DRNTU::Social sciences::Recreation
Online Access:	http://hdl.handle.net/10356/35935
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-35935
record_format	dspace
spelling	sg-ntu-dr.10356-359352024-01-12T10:11:58Z Tourism marketing for Guangxi : using branding to attract Singapore travelers. Seak, Elsie Siew Kim. Soon, Jacqueline Sio Hwee. Tan, Ellen Shew Yen. Tan, Gertrude Yam Hua. Ian McGovern Nanyang Business School DRNTU::Social sciences::Recreation 103 p. In an environment characterized by intense global and domestic competition, the scope and depth of effort necessary to accomplish Guangxi government's vision to build a world-class tourism economy remains challenging. Therefore, this research is to present a practical and feasible approach to the review of the tourism industry in Guangxi with the purpose to accentuate Guangxi's image and competitive advantage so that it can differentiate itself from other tourist destinations within China and outside China. Master of Business Administration 2010-04-23T02:09:14Z 2010-04-23T02:09:14Z 2007 2007 Thesis http://hdl.handle.net/10356/35935 application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Social sciences::Recreation
spellingShingle	DRNTU::Social sciences::Recreation Seak, Elsie Siew Kim. Soon, Jacqueline Sio Hwee. Tan, Ellen Shew Yen. Tan, Gertrude Yam Hua. Tourism marketing for Guangxi : using branding to attract Singapore travelers.
description	103 p.
author2	Ian McGovern
author_facet	Ian McGovern Seak, Elsie Siew Kim. Soon, Jacqueline Sio Hwee. Tan, Ellen Shew Yen. Tan, Gertrude Yam Hua.
format	Theses and Dissertations
author	Seak, Elsie Siew Kim. Soon, Jacqueline Sio Hwee. Tan, Ellen Shew Yen. Tan, Gertrude Yam Hua.
author_sort	Seak, Elsie Siew Kim.
title	Tourism marketing for Guangxi : using branding to attract Singapore travelers.
title_short	Tourism marketing for Guangxi : using branding to attract Singapore travelers.
title_full	Tourism marketing for Guangxi : using branding to attract Singapore travelers.
title_fullStr	Tourism marketing for Guangxi : using branding to attract Singapore travelers.
title_full_unstemmed	Tourism marketing for Guangxi : using branding to attract Singapore travelers.
title_sort	tourism marketing for guangxi : using branding to attract singapore travelers.
publishDate	2010
url	http://hdl.handle.net/10356/35935
_version_	1789482944246579200

Tourism marketing for Guangxi : using branding to attract Singapore travelers.

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