The Impact of Yingchou on Females and Their Guanxi Building in Taiwan.

This qualitative exploratory study sought to determine females’ opinions of yingchou, which refers to social interactions involving heavy alcohol consumption and womanizing; investigate if yingchou was a key means to building helper guanxi and business guanxi, which could be important for instrument...

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Bibliographic Details
Main Author: Tan, Hongkun.
Other Authors: School of Humanities and Social Sciences
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/38647
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Institution: Nanyang Technological University
Language: English

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