Johnson & Johnson : a case study of tylenol recalls.
The management of the 1982 and 1986 Tylenol crises faced by Johnson and Johnson (J&J) is a popular role model used widely by managers today in handling crisis management. Recently in 2010, J&J faced another crisis with its Tylenol brand due to product contamination. This paper attempts to pr...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/38746 |
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| Institution: | Nanyang Technological University |
| Language: | English |