Johnson & Johnson : a case study of tylenol recalls.

• المؤلفون الرئيسيون: Tan, Poh Jee., Koh, Yu Chen., Yonathan, William Arthur.
• مؤلفون آخرون: Wan Chew Yoong
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Management::Crisis management
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/38746
• المؤسسة: Nanyang Technological University

The management of the 1982 and 1986 Tylenol crises faced by Johnson and Johnson (J&J) is a popular role model used widely by managers today in handling crisis management. Recently in 2010, J&J faced another crisis with its Tylenol brand due to product contamination. This paper attempts to pr...