A quantitative study on crisis communication : how product recall announcements affect firms' stock prices.

• Main Authors: Chen, Min., Gu, Ying., Hu, Huiyi.
• Other Authors: Ho Kim Wai
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Management::Crisis management
• Online Access: http://hdl.handle.net/10356/48334
• Institution: Nanyang Technological University

This paper investigates the impact of recall announcements on stock prices in the food industry in the U.S. Most research on crisis management and communication is qualitative, using panel discussions and event studies to determine best practices. In contrast, we adopt a quantitative approach using...