Examining the “customer” metaphor in hospitals : a case study of Singapore

• المؤلفون الرئيسيون: Eng, Casie Pei Shi, Eng, Charissa Siok Yee, Chai, Justin Min How, Lam, Guat Jane
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Marketing::Customer services
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/38837
• المؤسسة: Nanyang Technological University

In a competitive society, marketing is done by organisations in order to differentiate themselves from the multitudes of offerings available to the masses. Every day we are bombarded by advertising messages at every corner. It has become so prevalent that even social institutions see the need to mar...