Singapore 2010 Youth Olympic Games CAN! Create (Arts Phase)

• Main Authors: Tan, Charlotte Kia Lark, Lim, Sabrina Wei Yin, Tan, Charissa En Qi, Yan, Joanne Xin Hui
• Other Authors: Lee Chun Wah
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/38842
• Institution: Nanyang Technological University

Create Action Now! (CAN!) Arts festival is a youth-for-youth campaign conducted by a team of final year undergraduates, in continuation of the CAN! Festivities adopted by the Singapore Youth Olympic Games Organizing Committee (SYOGOC) in 2009. The campaign aims to create youth excitement and engagement in the celebrations preceding the Singapore 2010 Youth Olympic Games (Singapore 2010), through the local sports and arts arenas. This report discusses the marketing strategies introduced by the authors from Wee Kim Wee School of Communication & Information (WKW SCI) in collaboration with the SYOGOC for the Singapore 2010 CAN! Arts festival, and summarizes the subsequent action plan for the campaign.