Conceptual development of revenue and yield management system for shipping business

• Main Author: Poh, Pei Heng.
• Other Authors: Tiong Lee Kong, Robert
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Engineering::Maritime studies::Maritime management and business
• Online Access: http://hdl.handle.net/10356/38864
• Institution: Nanyang Technological University

Yield management originated from the airline industry and is widely adopted by other industries such as hotel and car rental. For this paper, we will first look deeper into the airline industry to understand the characteristics that they possess to allow yield management to be efficiently and effect...