The Red Box Project : a campaign to engage Singaporean youth in total defence

• Main Authors: Kam, Collin Siu Leong, Lai, Jared Yi Qiang, Lim, Xuan'an
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/39654
• Institution: Nanyang Technological University

This paper discusses the Red Box Project, a youth-focused charity collection and volunteer mobilization drive in aid of less fortunate children in Singapore. Taking place in January and February 2010, the Project was part of the 2010 nationwide campaign for Total Defence, entitled “I Will”, the bas...