Experiential marketing system.
Attention lies in the crux of our media based society. Look around you; everyone is trying to get your attention. But is it really working. Advertising fuels this attention crazy age of ours. But are they succeeding in what they set out to do. Research says that about 9 billion images are produce...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/39978 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Attention lies in the crux of our media based society. Look around you; everyone is
trying to get your attention. But is it really working. Advertising fuels this attention
crazy age of ours. But are they succeeding in what they set out to do. Research says that
about 9 billion images are produced every year. That’s more than an image per person
for a world with a population of around 6.7 billion. Do we really look at the hundreds of
ads which are thrown at us through various platforms on an average day? Information
technology is expanding massively and the pursuit for unique trademarks and logos has
become desperate. A conventional corporate design is often no longer enough to
achieve identification. The whole point of advertising is about getting your attention
but the world out there is saturated with their overwhelming presence everywhere.
What people are looking for is an experience. A coffee at Starbucks costs almost 10
times more than the one at your nearby food court. We value a good experience and we
strive for it. The point of this project is to get the idea of an experience to advertising. I
have tried to work on a developing a conceptual system which sells the product to an
audience not just with an image or a clip but with an experience. |
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