Experiential marketing system.
Attention lies in the crux of our media based society. Look around you; everyone is trying to get your attention. But is it really working. Advertising fuels this attention crazy age of ours. But are they succeeding in what they set out to do. Research says that about 9 billion images are produce...
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sg-ntu-dr.10356-399782019-12-10T13:51:50Z Experiential marketing system. Routroy, Rohan. School of Art, Design and Media Peer M. Sathikh DRNTU::Visual arts and music::Design::Product Attention lies in the crux of our media based society. Look around you; everyone is trying to get your attention. But is it really working. Advertising fuels this attention crazy age of ours. But are they succeeding in what they set out to do. Research says that about 9 billion images are produced every year. That’s more than an image per person for a world with a population of around 6.7 billion. Do we really look at the hundreds of ads which are thrown at us through various platforms on an average day? Information technology is expanding massively and the pursuit for unique trademarks and logos has become desperate. A conventional corporate design is often no longer enough to achieve identification. The whole point of advertising is about getting your attention but the world out there is saturated with their overwhelming presence everywhere. What people are looking for is an experience. A coffee at Starbucks costs almost 10 times more than the one at your nearby food court. We value a good experience and we strive for it. The point of this project is to get the idea of an experience to advertising. I have tried to work on a developing a conceptual system which sells the product to an audience not just with an image or a clip but with an experience. Bachelor of Fine Arts 2010-06-08T08:41:57Z 2010-06-08T08:41:57Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/39978 en Nanyang Technological University 60 p. application/pdf |
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DRNTU::Visual arts and music::Design::Product Routroy, Rohan. Experiential marketing system. |
description |
Attention lies in the crux of our media based society. Look around you; everyone is
trying to get your attention. But is it really working. Advertising fuels this attention
crazy age of ours. But are they succeeding in what they set out to do. Research says that
about 9 billion images are produced every year. That’s more than an image per person
for a world with a population of around 6.7 billion. Do we really look at the hundreds of
ads which are thrown at us through various platforms on an average day? Information
technology is expanding massively and the pursuit for unique trademarks and logos has
become desperate. A conventional corporate design is often no longer enough to
achieve identification. The whole point of advertising is about getting your attention
but the world out there is saturated with their overwhelming presence everywhere.
What people are looking for is an experience. A coffee at Starbucks costs almost 10
times more than the one at your nearby food court. We value a good experience and we
strive for it. The point of this project is to get the idea of an experience to advertising. I
have tried to work on a developing a conceptual system which sells the product to an
audience not just with an image or a clip but with an experience. |
author2 |
School of Art, Design and Media |
author_facet |
School of Art, Design and Media Routroy, Rohan. |
format |
Final Year Project |
author |
Routroy, Rohan. |
author_sort |
Routroy, Rohan. |
title |
Experiential marketing system. |
title_short |
Experiential marketing system. |
title_full |
Experiential marketing system. |
title_fullStr |
Experiential marketing system. |
title_full_unstemmed |
Experiential marketing system. |
title_sort |
experiential marketing system. |
publishDate |
2010 |
url |
http://hdl.handle.net/10356/39978 |
_version_ |
1681045811621789696 |