Conceptual development of revenue and yield management system for shipping business

• Main Author: Lye, Ming Chye.
• Other Authors: Tiong Lee Kong, Robert
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Engineering::Maritime studies::Maritime management and business
• Online Access: http://hdl.handle.net/10356/40030
• Institution: Nanyang Technological University

This research addresses a yield management problem in the liner shipping industry. Yield management, also known as revenue management, is the process of understanding, anticipating and reacting to consumer behaviour in order to maximize its profitability from a fixed, perishable resource, through...