Customer preference modelling using PLS-regression in mobile phone industry

Decision-making has always been a vital part in product development. Especially with the rapid technological advancement today, the competitive market demands designers to make tough choices while the product development cycle is becoming shorter and shorter. In order to capture the market,...

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Bibliographic Details
Main Author: Chew, Kar Yeong.
Other Authors: School of Mechanical and Aerospace Engineering
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/40293
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Institution: Nanyang Technological University
Language: English