Customer preference modelling using PLS-regression in mobile phone industry

• Main Author: Chew, Kar Yeong.
• Other Authors: School of Mechanical and Aerospace Engineering
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Engineering::Systems engineering
• Online Access: http://hdl.handle.net/10356/40293
• Institution: Nanyang Technological University

Decision-making has always been a vital part in product development. Especially with the rapid technological advancement today, the competitive market demands designers to make tough choices while the product development cycle is becoming shorter and shorter. In order to capture the market,...