Riding the "HTS" wave : information cascades in the viewership of online videos.

• المؤلف الرئيسي: Sim, Clarice Chwei Lin.
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Social sciences::Mass media::Alternative media
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/41559
• المؤسسة: Nanyang Technological University

The exploding spread of online peer-posted videos on platforms such as YouTube has been phenomenal. Despite the widespread usage of online videos, the demand dynamics of the online video market is not sufficiently understood. One feature available on all video-sharing websites is popularity indica...