Riding the "HTS" wave : information cascades in the viewership of online videos.

• Main Author: Sim, Clarice Chwei Lin.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Mass media::Alternative media
• Online Access: http://hdl.handle.net/10356/41559
• Institution: Nanyang Technological University

The exploding spread of online peer-posted videos on platforms such as YouTube has been phenomenal. Despite the widespread usage of online videos, the demand dynamics of the online video market is not sufficiently understood. One feature available on all video-sharing websites is popularity indica...