Effective e-commerce strategies for small online retailers.

• Main Author: Tan, Patrick Jia Sheng @ Tan Quee Choon.
• Other Authors: Ravishankar Sharma
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/41789
• Institution: Nanyang Technological University

After years of strong double-digit growth, online retail sales in the U.S. are showing signs of slowing down. It is imperative that small online retailers understand the best practices of successful e-commerce ventures and get things done right fast because they have limited access to slack resource...