Profiling the reading habits of Generation-X adults in Singapore.
There are limited studies on adults' reading habits that employed generational analyses. This dissertation project indicated that generational analysis approach is a useful and valuable tool to evaluate readership trends. This study investigates the reading habits and preferences of Generation...
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Format: | Theses and Dissertations |
Language: | English |
Published: |
2010
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Online Access: | http://hdl.handle.net/10356/41851 |
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Institution: | Nanyang Technological University |
Language: | English |