Wanting-Liking disjunction in financial decision-making and the moderating effect of affect intensity.
In a recent study, participants displayed greater ‘wanting’ for a denied prize but liked it lesser eventually, and this pattern depended on individual affect intensity (Litt, Khan, and Shiv, 2010). This study investigates whether this ‘jilting effect’ also occurs in financial decision-making. 86 par...
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sg-ntu-dr.10356-423792019-12-10T13:02:40Z Wanting-Liking disjunction in financial decision-making and the moderating effect of affect intensity. Wong, Tak Wee. Lee Sau-Lai School of Humanities and Social Sciences DRNTU::Social sciences::Psychology::Affection and emotion In a recent study, participants displayed greater ‘wanting’ for a denied prize but liked it lesser eventually, and this pattern depended on individual affect intensity (Litt, Khan, and Shiv, 2010). This study investigates whether this ‘jilting effect’ also occurs in financial decision-making. 86 participants completed an affect intensity measure and participated in a series of simulated stock auctions. They were randomly assigned to the experimental condition where they were denied the stock once or the control condition where they obtained all the stocks, and then manually assigned to low or high affect intensity groups depending on their affect intensity scores. Two-way ANOVA tests were conducted and the non-significant results suggested that the jilting effect may be absent in financial decision-making. Bachelor of Arts 2010-11-30T00:54:56Z 2010-11-30T00:54:56Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/42379 en Nanyang Technological University 53 p. application/pdf |
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DRNTU::Social sciences::Psychology::Affection and emotion Wong, Tak Wee. Wanting-Liking disjunction in financial decision-making and the moderating effect of affect intensity. |
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In a recent study, participants displayed greater ‘wanting’ for a denied prize but liked it lesser eventually, and this pattern depended on individual affect intensity (Litt, Khan, and Shiv, 2010). This study investigates whether this ‘jilting effect’ also occurs in financial decision-making. 86 participants completed an affect intensity measure and participated in a series of simulated stock auctions. They were randomly assigned to the experimental condition where they were denied the stock once or the control condition where they obtained all the stocks, and then manually assigned to low or high affect intensity groups depending on their affect intensity scores. Two-way ANOVA tests were conducted and the non-significant results suggested that the jilting effect may be absent in financial decision-making. |
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Lee Sau-Lai |
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Lee Sau-Lai Wong, Tak Wee. |
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Final Year Project |
author |
Wong, Tak Wee. |
author_sort |
Wong, Tak Wee. |
title |
Wanting-Liking disjunction in financial decision-making and the moderating effect of affect intensity. |
title_short |
Wanting-Liking disjunction in financial decision-making and the moderating effect of affect intensity. |
title_full |
Wanting-Liking disjunction in financial decision-making and the moderating effect of affect intensity. |
title_fullStr |
Wanting-Liking disjunction in financial decision-making and the moderating effect of affect intensity. |
title_full_unstemmed |
Wanting-Liking disjunction in financial decision-making and the moderating effect of affect intensity. |
title_sort |
wanting-liking disjunction in financial decision-making and the moderating effect of affect intensity. |
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2010 |
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http://hdl.handle.net/10356/42379 |
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1681036449871298560 |