Entering South America.

• Main Authors: Ng, Ai Lin., Lui, Susan Yuet Har., Lothar Schulte.
• Other Authors: Murali Krishna Erramilli
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Economic development::Africa
• Online Access: http://hdl.handle.net/10356/42507
• Institution: Nanyang Technological University

As international trade liberalises, investors look forward to globalisation as a growth strategy. As domestic markets mature, investors look for new potential markets beyond their home ground to develop their products and services. While Asia has great potential, another continent, South America, is enjoying higher growth than Asia. It is important for an investor who is entering a country for the first time, to have a good understanding of the factors affecting the mode of entry. An appropriate mode of entry will maximise the investor's return on investment, minimise risk, and ensure faster market penetration and acceptance.