Entering South America.
As international trade liberalises, investors look forward to globalisation as a growth strategy. As domestic markets mature, investors look for new potential markets beyond their home ground to develop their products and services. While Asia has great potential, another continent, South America,...
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| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/42507 |
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sg-ntu-dr.10356-425072024-01-12T10:25:26Z Entering South America. Ng, Ai Lin. Lui, Susan Yuet Har. Lothar Schulte. Murali Krishna Erramilli Nanyang Business School DRNTU::Social sciences::Economic development::Africa As international trade liberalises, investors look forward to globalisation as a growth strategy. As domestic markets mature, investors look for new potential markets beyond their home ground to develop their products and services. While Asia has great potential, another continent, South America, is enjoying higher growth than Asia. It is important for an investor who is entering a country for the first time, to have a good understanding of the factors affecting the mode of entry. An appropriate mode of entry will maximise the investor's return on investment, minimise risk, and ensure faster market penetration and acceptance. Master of Business Administration 2010-12-29T05:58:19Z 2010-12-29T05:58:19Z 1999 1999 Thesis http://hdl.handle.net/10356/42507 en 49 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Social sciences::Economic development::Africa |
| spellingShingle |
DRNTU::Social sciences::Economic development::Africa Ng, Ai Lin. Lui, Susan Yuet Har. Lothar Schulte. Entering South America. |
| description |
As international trade liberalises, investors look forward to globalisation as a growth strategy. As domestic markets mature, investors look for new potential markets
beyond their home ground to develop their products and services. While Asia has
great potential, another continent, South America, is enjoying higher growth than
Asia. It is important for an investor who is entering a country for the first time, to
have a good understanding of the factors affecting the mode of entry. An appropriate
mode of entry will maximise the investor's return on investment, minimise risk, and
ensure faster market penetration and acceptance. |
| author2 |
Murali Krishna Erramilli |
| author_facet |
Murali Krishna Erramilli Ng, Ai Lin. Lui, Susan Yuet Har. Lothar Schulte. |
| format |
Theses and Dissertations |
| author |
Ng, Ai Lin. Lui, Susan Yuet Har. Lothar Schulte. |
| author_sort |
Ng, Ai Lin. |
| title |
Entering South America. |
| title_short |
Entering South America. |
| title_full |
Entering South America. |
| title_fullStr |
Entering South America. |
| title_full_unstemmed |
Entering South America. |
| title_sort |
entering south america. |
| publishDate |
2010 |
| url |
http://hdl.handle.net/10356/42507 |
| _version_ |
1789483114624450560 |