Islamic banking : adoption of a service innovation.
Past literature revealed a lack of marketing studies on Islamic banking. A consumerbased research study was thus considered to be beneficial for both academicians and practitioners. The present study applied the diffusion model of Rogers (1983) in the context of introducing Islamic banking to the...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/42509 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Past literature revealed a lack of marketing studies on Islamic banking. A consumerbased
research study was thus considered to be beneficial for both academicians and practitioners. The present study applied the diffusion model of Rogers (1983) in the
context of introducing Islamic banking to the Muslim community in Singapore. For
the purpose of this study, a proportion of the sample consisted of members of the
Association of Muslim Professionals (AMP). Professionals are regarded important because of their tendency to be more receptive towards innovations their ability to significantly influence others to adopt (Rogers 1983). Sampling was also carried out
at by getting responses from three local mosques and their responses were used for
comparative purposes with the AMP responses. |
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