Islamic banking : adoption of a service innovation.

• Main Author: Mohd Yusri Reki B Yusof.
• Other Authors: Nanyang Business School
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/42509
• Institution: Nanyang Technological University

Past literature revealed a lack of marketing studies on Islamic banking. A consumerbased research study was thus considered to be beneficial for both academicians and practitioners. The present study applied the diffusion model of Rogers (1983) in the context of introducing Islamic banking to the...